Frieze Los Angeles ushered in its second edition as part of an expanded Frieze Week that celebrated Los Angeles’ art community at Paramount Pictures Studios and throughout the city. Running from an invitation-only Opening Preview on Thursday, February 13 through Sunday, February 16, Frieze Los Angeles brought together galleries, institutions, artists and organizations to encourage and increase the possibilities of arts discovery and patronage.
Opening with major placements made on Thursday, February 13, sales remained strong throughout the week, with widespread reports of brisk sales, sold out booths and top collector attendance from Los Angeles, United States and from around the world. Launched in 2019, Frieze Los Angeles is supported by global lead partner Deutsche Bank for the second consecutive year.
The fair attracted 35,000 visitors during its four days at Paramount Pictures Studios, which featured 75 local and international galleries in addition to unique artist commissions as part of Frieze Projects and the Artist Street Fair on the Paramount Pictures Backlot.
Victoria Siddall, Global Director of Frieze Fairs, said, ‘It has been a fantastic week at Frieze Los Angeles and I am thrilled with the positive response to the fair from everyone involved. We have seen strong results from galleries at every level, from emerging artists in Focus LA to multi-million dollar sales. The atmosphere has been electric both at the fair and across the city and we feel so honored that LA has truly embraced Frieze in just our second year here. We are already looking forward to 2021.’
Bettina Korek, Executive Director of Frieze Los Angeles, said, ‘After just two years, it is already hard to imagine Los Angeles without an annual Frieze Week. Frieze Los Angeles is the heart of a moment that galvanizes creative communities across the city. While the exhibitors, artist-run spaces, nonprofit organizations and artists onsite at Paramount only scratch the surface of L.A.’s multifaceted cultural scene, new models we’ve tested this year like the Artist Street Fair have been a resounding success. We want fairgoers to know they do not need to be a collector to be an arts patron– patronage can be a part of everyone’s life. My hope is that Frieze Los Angeles shines an international spotlight on L.A. while preserving the character of this city as one like none other.’
Attendees Prominent attendees at the fair included Paramount Pictures CEO Jim Gianopulos and local and international museum representatives Cecilia Alemani, Maria Balshaw, Klaus Biesenbach, Thelma Golden, Michael Govan, Joanne Heyler, Stefan Kalmár, Hans Ulrich Obrist, Ann Philbin, and Beatrix Ruf; international art collectors Shelley Fox Aarons and Philip E. Aarons, Agustín Coppel, the de la Cruz family, Beth Rudin DeWoody, Maja Hoffman, Nathalie De Gunzburg, Catherine Petitgas, Wolfgang and Gelila Puck, Howard and Cindy Rachofsky, Don and Mera Rubell, Julia Stoschek and Anita Zabludowicz; Los Angeles-area art collectors Wallis Annenberg, Bill and Maria Bell, Dallas Price-Van Breda, Cliff and Mandy Einstein, Robert Tuttle and Maria Hummer-Tuttle, Mihail Lari, Arthur Lewis, Peter Morton, Eileen Harris Norton, Susan Bay Nimoy, Michael Ovitz, Carolyn Clark Powers, V. Joy Simmons and Hope Warschaw; artists Walead Beshty, Andrea Bowers, Kenturah Davis, Kim Gordon, Alex Israel, Suzanne Lacy, Shirin Neshat, Laura Owens, Bunny Rogers, Alison Saar, Betye Saar, Jim Shaw, Frances Stark, Martine Syms, Henry Taylor, Marnie Weber and Jonas Wood; entertainment industry figures including Frieze Los Angeles Press Release, Page 3 of 14 February 16, 2020: Los Angeles Embraces Frieze as Moment to Promote and Celebrate the Arts Across the City Justin and Hailey Bieber, James Corden, LL Cool J, Leonardo DiCaprio, Brie Larson, Jennifer Lopez, Mandy Moore, Ryan Murphy, Amy Poehler, Natalie Portman, Alex Rodriguez, Travis Scott, Charlize Theron, Usher and The Weeknd.
Sales Reported Across the Board The Opening Preview on Thursday, February 13, saw swift sales and major placements by numerous exhibitors in the Galleries section of the fair. Younger and established galleries reported exceptional collector enthusiasm and interest in works presented, with many sold out presentations and numerous sales in the seven-figure range.
In a co-presentation of works by James Turrell, Kayne Griffin Corcoran and Pace Gallery sold works by the artist in the opening hours of the fair, with most works placed in local collections. Gladstone Gallery made major sales including a painting by Keith Haring for $3,750,000; Galerie Thaddaeus Ropac reported strong sales including a work by Robert Rauschenberg for $1,350,000 and a work by Robert Longo for $120,000. David Zwirner sold significant works including a Neo Rauch painting for $2,000,000, two works by Carol Bove for $500,000 each and five paintings by Lisa Yuskavage priced from $120,000 to $1,000,000. Hauser & Wirth sold out their entire booth of works by Avery Singer to a major U.S. institution, with works ranging from $85,000 to $495,000. Galerie Eva Presenhuber sold all works in a solo presentation of Ugo Rondinone. L.A. Frieze Los Angeles Press Release, Page 4 of 14 February 16, 2020: Los Angeles Embraces Frieze as Moment to Promote and Celebrate the Arts Across the City Louver sold nearly all works in a solo presentation by Alison Saar of sculptures and large-scale prints, with one work entering the collection of a major American arts foundation. Salon 94 sold out of their presentation of works by Derrick Adams. Casey Kaplan sold out their booth with works by Jordan Casteel, Jonathan Gardner and Matthew Ronay. Sprüth Magers sold works to prominent collections, including photos by Barbara Kruger, works on paper by George Condo, a sculpture by Sterling Ruby, two works by Analia Saban and sculptures by Jenny Holzer. Seoul-based Kukje Gallery sold works by Ugo Rondinone, Julian Opie and Suki Seokyeong Kang. Mexico City-based Gaga sold major works by Emily Sundblad, Cosima von Bonin, Josef Strau and Vivian Suter. David Kordansky Gallery sold two paintings by Jonas Wood for $500,000 each and a work by Mary Weatherford sold for $310,000. Victoria Miro sold 24 works from a solo presentation of new paintings, sculptures and works on paper by Idris Khan, ranging in price from $30,000 to $150,000. Blum & Poe sold out their booth, including a painting by Mark Grotjahn for $600,000, paintings by Henry Taylor ranging from $100,000 to $120,000 and a work by Aaron Garber-Maikovska for $75,000. Xavier Hufkens sold a painting by Sterling Ruby for $350,000 and two Paul McCarthy works on paper for $250,000 and $200,00. Goodman Gallery sold a significant work on paper by William Kentridge for $400,000, an important early photograph by Shirin Neshat included in her Broad museum survey exhibition at $125,000, as well as several paintings by emerging Zimbabwean artist Kudzanai Chiurai between $60,000 and $80,000.
The fair also presented the first Focus LA section in the galleries tent, providing a platform for emerging Los Angeles spaces that have been open 15 years or fewer, underlining Frieze’s commitment to the city’s vibrant cultural landscape. Chateau Shatto had a sold out booth with works by Aria Dean and Helen Johnson. Charlie James Gallery sold out their booth of works by Frieze Projects artist Gabriella Sanchez. François Ghebaly sold out a solo presentation by Sayre Gomez of one major painting priced at $100,000 and five pylon sculptures priced at $12,000–Gomez’s sitespecific installation Tocayo 2020 as part of Frieze Projects was also sold at $100,000. Anat Ebgi sold out of their solo presentation by Greg Ito and Various Small Fires sold out of a solo booth of paintings by Calida Rawles.
The fair also participated in the launch of the Deutsche Bank Frieze Los Angeles Film Award, which was awarded on Thursday, February 13th to Silvia Lara at a special reception. Lara’s short film Beauty Never Lost was created during a three-month program at Ghetto Film School with other emerging filmmakers. The $10,000 prize was juried by key arts and entertainment figures including Doug Aitken, Shari Frilot, Jeremy Kagan, Sam Taylor-Johnson and Hamza Walker. For more information visit www.frieze.com/filmaward